All of us have seen the unprecedented growth of eCommerce over the past. Although online shopping was booming even before the pandemic, demands were never anywhere near the levels we saw in 2020. Analysts believe the pandemic-spurred growth has forwarded eCommerce by several years. And it’s not just the volume of shopping that changed. Online commerce technologies, too, have evolved dramatically in the COVID era. From Android app development to AR/VR deployment, the way merchants sell goods has changed in remarkable ways.
With such transformations in consumer behaviors and online commerce, you cannot afford to stay behind. Tech implementations have, particularly, become more critical to business success than ever. While some online retailers are reaching out to an AR & VR app development company, others are upgrading their websites. In other words, businesses are adopting new tech solutions that help them cope with the evolving market demands. And virtual and augmented reality are central to these transformations. Let’s dive deeper to understand the growing role of AR and VR in eCommerce.
5 Ways AR & VR Enhance Online Shopping
From virtual showrooms to AR-powered physical stores, eCommerce operators are embracing a new breed of technologies to boost shopping experiences.
1. Immersive Customer Experiences
Using virtual reality and augmented reality, you could dramatically enhance customers’ shopping experiences. Retailers can create virtual showrooms where customers can experience physical store-like experiences. That means buyers can virtually visit your store without stepping out of their home. Services like Android app development make these smoother and more cost-efficient than ever. Virtual showrooms enable customers to access a mocked-up version of their brick-and-mortar store experiences.
2. Better Brand Awareness
Creating effective brand awareness is perhaps the most uphill challenge businesses face. With an increasing number of small and medium enterprises entering the digital space, it’s not easy to stand out—and get the desired customer attention. But businesses that use cutting-edge technologies like AR and VR have a far better chance of standing out. In fact, multiple surveys show that consumers can more quickly identify more tech-savvy brands. Whether you adopt AR/VR or chatbot app development, it’s always beneficial for branding.
3. Effective Engagement & Conversions
When you incorporate AR/VR into your shopping app or website, users are likely to stay longer on the platform. With more immersive and personalized experiences, customers are prompted to buy products from your eCommerce platform, creating higher conversions. Since they can get better views and more knowledge about a product, AR/VR-enabled eCommerce solutions offer a more reliable source of purchase. That means, augmented and virtual reality can significantly boost customer engagement and increase sales.
4. Easy Product Visualizations
With the help of an AR & VR app development company, you can enable customers to visualize products without even coming to your store. They can feel like exploring product shelves or displays from the comfort of their couch. For clothing businesses, store operators can introduce features like virtual fitting rooms. Shoppers can try products before placing an online order. It not just makes the whole shopping experience more engaging but also dramatically reduces product returns. While engagement boosts sales, lower returns mean higher profits.
5. Futuristic Business Operations
Experts believe that the pandemic has set in motion a new wave of rapid transformation in the retail landscape. In other words, in the coming years, the online retail arena will undergo more dramatic transformations. Augmented and virtual reality are becoming mainstream across industries. With small and large businesses alike adopting a digital-first approach, there’s no going back. That is why you need to fully embrace services like ecommerce mobile app development for staying in the game. Only future-ready businesses can succeed in such a competitive environment.
Augmented reality and virtual reality will only become more dominant in eCommerce in the post-pandemic world. Big tech companies are leading a new wave of transformations. For instance, Amazon recently launched an augmented reality-powered salon. The eCommerce giant will use the salon’s AR technology to enable customers to try different colors before they finalize a shade. And small and medium enterprises too are not far behind in the race. You too might like to collaborate with an AR & VR app development company to adopt such technologies. Many eCommerce operators choose to hire Android app developers for building custom AR/VR apps. Technology is the only way to make your business future-proof.
Frequently Asked Questions
Q. What is a virtual reality app?
A virtual reality app uses the power of VR technology to create immersive experiences for the user. Fashion retailers, entertainment companies, and education services are using VR apps to enhance the customer experience.
Q. Why is AR/VR important for businesses?
Virtual Reality and augmented reality create an artificial, engaging environment. The experience can captivate audiences in a way that encourages them to accept and believe it as a real environment. An enhanced and real-like experience could help to increase conversions and sales.
Q. How much does it cost to build a VR app?
The costs of developing a VR app depend on several factors. Features of the app, its specific usages, and development time, etc. play an important role in calculating the costs. Android Developer makes flawless VR apps at a competitive price.