Recently another car company was tweeting about an upcoming app for their unreleased car:
I couldn’t help but to ask if they’re using a team that actually knows how to build apps:
The answer was promising:
But the result not so much! Today, the app was launched and I took a look. What did we find.. the same bad app design we have gotten used to seeing with companion apps. Unfortunately.
Let’s take a closer look at the Fisker app.
While I’m kind of singling out Fisker here, it’s really much wider issue. Their app just has symptoms from almost everything that can be wrong in building a companion app so it makes a very good example.
Maybe, just maybe, some CTO, or CEO of a hardware company sees this later and when a bad agency is pitching these ideas they know to show them the door immediately.